Monday, January 2, 2012

Moral hazard

TITLE PAGE 3:  Will Power



“Putting individual solutions and free will up against the increase in portion sizes, massive technological and societal changes, food-company taste-engineering , and the ubiquity of effective television advertisements is like asking Ecuador to conquer China.  And yet, that is what public-health campaigns suggest we do.”

Marc Ambinder
Article: Fat Nation.  It’s Worse than you Think how to beat obesity.
The Atlantic  May 2010  pages 78-79.





Time has come to stop making moral judgements about fat people.  However, there is a persisting belief that fat people only have themselves to blame for their weight and that finding a pill that will make them thin is somehow cheating.  
Brian

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